![]() ![]() This is how a regular URL with UTM tracking code appended to it looks like: How to Create UTM Codes with a UTM Builder? UTM codes are a way to track your marketing efforts by providing metrics like impressions, clicks and conversions.Ī UTM Code includes the campaign name (utm_campaign), the source of traffic (utm_source), the medium in which you’re running ads (utm_medium), and the specific keyword or ad group that generated the traffic (especially if you are using paid ads or retargeting ads). UTM code is short for Urchin Tracking Module. What’s UTM code? How does a UTM Builder Work? Let’s discuss what UTM tracking codes are used for, how to use a UTM builder, and how they work before we go into detail about creating them yourself (video below). Allows you to keep up-to-date on customer trends so you can tailor future campaigns accordingly.Increases conversions by understanding how users interact with your website.There are many benefits of using a UTM builder for UTM tracking: Benefits of UTM Builder: Generate UTM codes and UTM tracking However, using tools like Automate can help you automate the process if you like. This, in turn, gives you clarity on what’s happening with your traffic, what sources send you traffic, and eventually how your digital marketing efforts are paying off.Įveryone can benefit from using a UTM Builder.īesides, building your UTM codes with a UTM generator is a simple (but repeatable) process. The UTM builder is a powerful tool that helps you generate UTM codes and implement UTM tracking. This allows you to see the performance of specific marketing efforts in Google Analytics and other analytics programs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy way to create UTM links UTM stands for Urchin Tracking Module - It’s a way to track campaigns, links, and ads by adding parameters to URLs. What is UTM tracking or UTM codes, you ask? ![]()
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